X
libris Marketing
Services
Regardless of what type of book you have written, if you want your book to sell, a marketing plan is a must. There is no right or wrong way to market your book; each manuscript requires a different tactic to optimize your book's sales potential. Xlibris' Marketing Department acts as your personal marketing firm, running campaigns on your behalf in order to foster interest, awareness, and ultimately book sales.
Planning is essential to the success of your book. With so many alternatives available, a clearly laid out marketing plan is the best way to maximize your efforts. It is your compass for a productive book-selling campaign and a requirement for sales success.
A great promotional campaign focuses on catching the public's attention through the media. You must generate news about your book and learn how to use the media to get that news before the public. By sending out press releases, reaching out to media contacts and handing out printed materials related to your book, you can announce your book to the world on as large a scale as possible.
Call 1-888-795-4274, ask to speak with your personal marketing consultant, and let them help you decide which is the best marketing approach for you and your book.
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Publicity Marketing
Create a buzz about your book and gain media exposure.
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Internet-based Marketing
Utilize the power of the Internet and reach out to a worldwide audience.
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Printed Materials
Spread the word about your book with handy marketing materials.
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New Media
Gear up for the future by marketing and advertising on the newest interactive platforms.
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Print Advertising
Promote your book in the most-circulated and respected literary publications.
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Online Advertising
Promote your work and yourself dynamically using the web.
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TV Advertising
Broadcast your book promotion using one of the most powerful mediums of communication.
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Reviews
Earn literary credibility with an objective critical review.
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Audio Marketing
Talk about your book, or let your book do the talking.
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Returnability Kits
Make your book more desirable to stockists through returnability which assures no financial loss to authors or bookstores.
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Events
Get your book noticed at literary events attended by industry experts and/or book lovers.
Book Signings and Galleries
Hollywood Book-to-Screen
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Genre Marketing
Tailor your marketing campaign to a very specific audience and increase your chances of reaching your niche readers.
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