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Of Firebirds & Moonmen
A designer's story from the Golden Age

Of Firebirds & Moonmen
By: Norman J. James
ISBN: 1-4257-7653-1 (Trade Paperback 6x9)
ISBN13: 978-1-4257-7653-4 (Trade Paperback 6x9)
ISBN: 1-4257-7659-0 (Trade Hardback 6x9)
ISBN13: 978-1-4257-7659-6 (Trade Hardback 6x9)

Pages : 217
Book Format : Trade Book 6x9
Subject : BIOGRAPHY & AUTOBIOGRAPHY / Science & Technology
 



 

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[Click here to read an excerpt from the book]
Description

This is a designer’s story from the Golden Age, of Firebirds and Moonmen. It is the author’s story of how, through chance and circumstance, he was to live a 13-1/2 year odyssey, working with the most talented people in General Motors, on two of the most exciting projects that anyone could ever dream of. At GM Styling, under Harley Earl, to become responsible for the design of the Firebird III, the gas turbine experimental car that, half a century later, can arguably be considered the arch-typical representation for the concept car. Then, to follow that, to become involved in the earliest serious development of manned and unmanned vehicles for lunar exploration, and for hardware that rests on the moon today.

The story is told in three parts. First is the early period, where hardships and family bonds temper and condition a polio survivor to abandon his high school preparation, to become a mechanical engineer, and to accept a college scholarship to study Industrial Design, an art curriculum, at Pratt Institute in Brooklyn, New York. This period continues, almost as a condensed course, on the fundamentals of design. Key elements evolve around the teachings of mentors Alexander Kostellow and Rowena Reed.

In the second phase, the author is in Detroit and the methods and politics of General Motors Styling, during the height of the Motoramas, are detailed. The design of the Firebird III is the heart of the book and is its reason for existing. As the last surviving member of the four principals in its design (Harley Earl, Bob McLean and Stefan Habsburg being the others), the author feels obligated to assure that the story behind those closed studio doors is told. The story progresses from the Firebird III’s inception, as a Harley Earl vision, through its design and build phase then to its Motorama film production, for presentation in the main ballroom of the Waldorf Astoria.

In the third phase, the author makes a career change, transferring to an aerospace organizational structure and accepting his role as a team player, responsible for carrying out his skills in the support of team objectives. Industrial design, conceptual and drawing skills are applied in the Mechanisms Group for the formulation of mechanical systems on manned and unmanned lunar exploration vehicles. The excitement of realizing that the group was “in on the ground-floor” of lunar exploration is only tempered now by a déjà vu feeling: of realizing that NASA is once again at that same point in time, planning for a return to the moon in 2024.

During this period, the author served under Sam Romano, who would later become the head the Lunar Roving Vehicle (LRV) program, with Dr. Greg Bekker as the Chief Scientist and Ferenc Pavlics as the mobility expert. These people, and others, are the Moonmen.

Of Firebirds & Moonmen is heavily documented with photographs, illustrations and graphics, which were prepared at General Motors as proposal and contract deliverables. They are supplemented with personal photographs and other graphics collected or prepared specifically for the book. All illustrations, corporate and personal, are by the author.


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The book is a fun read, and many amateurs old enough to remember the early days of spaceflight will relate to the path James followed as a telescope maker and amateur astronomer

-Dennis di Cicco-
SkyandTelescope.com

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Excerpts from the book are included in GM’s online living history – Generations of GM Wiki, in celebration of their centennial anniversary in 2008. The author’s contribution is on the Firebird III, its inception as defined by Harley Earl and its first "flight," in filming for the 1959 Motorama in Mesa, Arizona.

Harley Earl –– Firebird III Concept Definition

Firebird III – Filming for Motorama

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General Motors Styling from 1953 to 1961 is the subject of this interesting book by Norm James who worked there and had a major role in styling the Firebird III. All of this is described in a writing style that is friendly and without pretense. Anyone who wants to know what it was like to work in the Harley Early styling department in Detroit in the fifties will enjoy reading this book.

- Carl Goodwin – Society of Automotive Historians Journal, July-August 2008

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Of Firebirds [& Moonmen]... was recommended to me by a retired automotive designer. The book is the first-hand account of "a designer´s story from the Golden Age" by Norm James, who helped design Motorama concepts and production vehicles for General Motors and later worked on concepts for the moon rover.

-Larry Edsall- iZoom.com The Online Automobile, Racing and Classic Car Community
iZoom.com

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. . . It tells the story of his pivotal role in styling GM´s experimental concept Firebird III, and later, his development work on the NASA/GM Lunar Roving Vehicles that American astronauts utilized on the moon. James is the last living member of the Firebird III styling team that also included Harley Earl, Robert F. MacLean, and Stefan Habsburg, and his amazing story is exciting reading for fans of the classic days of GM Design.

- Christopher R. Phillip – High Performance Pontiac MAY 2009
highperformancepontiac.com

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As revealed by the book’s subtitle, this is in fact the Story of a designer from the golden years, as recounted by Norman James, the aeronautical engineer responsible for designing one of the most spectacular dream cars of all time, the Firebird III (see Auto & Design No. 153 …He joined the GM Styling Research Studio in Detroit in 1954, and it is here that the book enters the topic in more detail. …leading almost naturally to his move in 1963 to the GM Defense Research Laboratories in Santa Barbara, where he designed lunar vehicles for the space programme. The book is illustrated with fascinating photographs, many of which from the General Motors archive, offering a glimpse into an era of daring vision.

- Auto & Design magazine, issue no. 172 > September/October 2008 -


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